The McDonald Group, Inc. 847-340-5518  847-340-5518
PO Box 730
Arlington Heights, IL 60006
Walt@mcdonaldgroupinc.com

Marketing and Business Strategy

The McDonald Group, Inc. - Since 1975 we have completed scores of business consulting engagements for manufacturers, distributors and their trade associations. strategy [<Greek Stratêgos, generalship>]

Proper Strategy development enables the Dealer to achieve business objectives at the least amount of cost. This crucial management process strengthens operational, commercial and financial results.

Strategy includes a complete plan of exactly how you would make the best use of your scarce and costly resources to achieve a goal.  How should you position your “big guns” at "big cost" to get "big results"?

A viable Dealer business strategy must identify which markets, what products, which sales channels, what promotional-persuasion techniques, what dealer information system, what management skills and how much investment of your time and money are you willing to commit? Both Achieving Excellence in Dealer/Distributor Performance and Strategies, Tactics, Operations for Achieving Dealer Excellence are extremely useful guides to help you evaluate these options.

Since 1975 we have completed scores of business consulting engagements for manufacturers, distributors and their trade associations.  Relevant projects include:

  • Market and channel analysis
  • Competitive assessments
  • Channel strategy development
  • End user equipment customer satisfaction studies
  • Customer equipment purchase experience studies
  • Customer machine performance follow-up studies.
  • Customer field work to identify opportunities for dealer service improvement.
  • Sales and management compensation studies
  • New product market and product support risks and potentials
  • Comprehensive dealer product line profitability analyses
  • Customized management problem-solving discussion workshops
  • Creation of dealer excellence performance models for manufacturers.
  • Creation of customized in-company, manufacturer and association sponsored management training and employee development programs

Blue chip client references are available upon request. Ask for our Dealer Principal Guide to Life, Liberty and the Pursuit of Happiness a.k.a. Market Share Growth, Positive Cash Flow and Improved Profitability .

Client and Industry Experience

Our McDonald Group adult education and business consulting clients have included the Associated Equipment Dealers (AED), ASTEC Underground, Bobcat, Bobcat Europe, Bobcat Far East, CASE, Caterpillar, Caterpillar Compact Equipment Division, Caterpillar Europe, Deere Construction Equipment, Ditch Witch, Ingersoll-Rand Construction Equipment, Jacobsen, JCB, Komatsu Construction Equipment, LBX Link Belt, Pettibone, Timberjack, Valmont Industries, Vermeer, Vermeer S.E. Asia, Vermeer Australia, the Material Handling Equipment Dealers Association (MHEDA), Linde, Komatsu, HYSTER, Hyster Big East, PON North America, NISSAN Forklift, Yale Materials Handling, Crown, Raymond, TCM-Mitsui Machinery, Mitsubishi Caterpillar Forklift America, Mitsubishi Caterpillar Forklift Europe, Freightliner, Peterbilt Motors, Kenworth Truck, Volvo Truck, Mack Truck, Thermo King, Emergency One Fire Trucks, Pierce Fire Trucks, Ingersoll-Rand Tool Division, Trimble Instruments, Heil Trailer International, Elgin Sweeper/Vactor, Kohler Generators, Karcher Industrial Cleaning Equipment and, numerous independent industrial equipment Dealers in North America, Europe, Australia, Indonesia and the Far East.

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