2019-21 Programs and Resources

Dealer Development and Management Education Programs

The McDonald Group, Inc - Marketing and Business Strategies

The McDonald Group, Inc - Executive Education and Development

The McDonald Group, Inc - Dealer Operations Improvement

  Primary Strengths   Target Audience     Client Benefits
Marketing and
Business Strategy
For Equipment Manufacturers and Larger Dealer Organizations
  • Grow Profitable Market Share
  • Better Aftermarket Sales
  • Stronger Dealer Relationships
Factory Management Training
and Development
For Equipment Manufacturers
  • Financially Stronger Dealers
  • Improved Market Share
  • Superior Aftermarket Sales
Dealer Management
For All Equipment Dealer Principals and Managers
  • Vigorous Profitablility, Cash
    Flow, Absorption Rate
    Market Share, Retention
  • Information Technology as a Competitive Weapon
  • Employee Job Satisfaction
  • Best Practices 
  • Benchmarking
Dealer Selling Skills
and Development
For All Equipment Dealer Machinery and Aftermarket Sales Professionals
  • Increased Sales Margins
  • Enhanced Market Penetration
  • Stronger Account Retention
  • Customer Satisfaction
  • Industry-Specific Selling Cases
End User Satisfaction Studies For All Dealers
  • Stronger Customer Retention
  • More Effective Sales Strategy
  • Competitive Crush Programs