New Release:

The role of OEM regional manager is not an easy one, and success is anything but guaranteed. It's a tough existence being the sharp end of the OEM's stick in the field and the recipient of the dealer's (and customer's) dismay.  At the same time, you're expected to provide a tremendous amount of product and service support from your OEM to those same people.

This book will help you identify what you need to know about your dealer's business, before the all too often loss of credibility that accompanies making overconfident and unfounded recommendations about their business. It will help you figure out which wins are mutually beneficial vs. those that have a one-sided advantage. You will learn how to quantitatively appraise your dealer and prioritize your efforts for their development. 

If you are an OEM Regional Manager tasked with growing your OEM's business, this book will provide you with the tools you need not just to grow the business, but help make your OEM and dealer stronger as a result.

Knowing how to grow your dealer and focus your efforts for mutual success isn't easy. But there's no reason to make it harder than it has to be. This is the book that every OEM Regional Manager should read before your first visit to a dealership.  With collaboration as your priority and this guide as your basis for success, you will be!

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