New Release:

Achieving Machinery Dealer Management Excellence

is your passport to the entire body of dealer management tools in The Master's Program in Dealer Management series.  This text book is the eighth volume in The Master’s Program . Self-study assignments and readings reference specific content in the entire 8 volumes. For optimum learning experience, all eight books are required.   Now machinery dealer managers throughout the world can easily access and learn the drivers of machinery dealer profitability, market share, cash flow and customer retention.

Topics in The Master’s Program cover the full spectrum of dealer management issues related to new and used machinery sales, rentals, service, parts, customer service and retention, and, competitive strategy development. Included are new insights into Information Technology, Marketing
Automation and Omni-Channel Marketing.

This is an ideal solution for your personal machinery dealer management development. Now you can access the same outstanding learning experience as found in McDonald Group dealer management seminars without the time and cost of travel. You work at your own pace and convenience and have access to your Coach, Walt McDonald. The author’s goal for the complete eight volume Master’s Program series is to help dealers better utilize Information Technology and excellence in Product Support as a competitive weapon. Current participants already include dealer managers and factory field representatives from around the world responsible for dealer sales and aftermarket development.

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