The McDonald Group’s dealer development training programs are fun, highly participative, and extremely effective at improving dealer market share, cash flow, profitability, customer service and retention. Our programs are tailored to meet the needs of your dealer operations.

We help solve dealer training and development problems in:

  • New Equipment Sales Management
  • Used Equipment Management
  • Service Management
  • Rental Management
  • Customer Service and Retention
  • Parts Management

Our emphasis is on HOW TO build a highly-effective overall strategy to increase profitable market share, strengthen cash flow and significantly increase customer retention in each Revenue Center.

Why Train Your Team

Training your team is a critical part of ensuring the success of your operation. A key characteristic of small to medium sized businesses that achieve 10% revenue growth each year is that they conduct regular training of their employees.

OEM Curriculum

The Executive Program in Machinery Dealer Development
The 16 module Distance Learning and private, personalized development program designed for machinery OEM customer contact managers. A Certificate in Machinery Dealer Development will be awarded upon successful completion of all course and study requirements. Mr. McDonald will work personally with each participant on assignments, discussion sessions and study projects in each module. Video conference sessions will enable each participant to receive private coaching on course work.