Proven strategies to grow your dealership

We are pleased to introduce four incredibly talented Strategic Partners with whom we have collaborated many
times in our global Dealer Development work in the construction equipment, agricultural equipment, material
handling, and heavy-duty truck industries.

Here at The McDonald Group, Inc. our Master’s Program in Dealer Management Seminar is having great
success in assisting Dealer Management teams to move their entire company up to the next performance level.
Our dealer training effort focuses on working with the dealership’s Owner(s)/General Manager, Service
Manager, Parts Manager, Rental Manager, and Machinery Sales Manager to assess their operations. These
dealer managers work as a team to examine and compare their operations to best industry practices and
world-class dealer performance metrics. We then identify significant opportunities for improvement in
profitability, market share, cash flow, and customer service. We employ useful “how to” management tools for
impacting positive change. And, we structure practical Action Plans with measurable progress milestones.

As part of this dealer self-assessment process, we frequently identify requirements for employee and Revenue
Center operations improvement. And, each of our Strategic Partners provides unique and highly effective
resources for machinery and equipment dealers to assist dealers to achieve specific performance
improvement objectives.

Burgio, Cooney & Associates
Equipment Dealer Training Programs

Sales and Customer Service, Technical Skills, Product Knowledge, and Supervisory Skills

Michael Cooney ( Burgio, Cooney & Associates focuses on customized parts and service employee training in several modalities or formats including instructor-led seminars, web-based training, videos, and self-study workbooks.

Since 1980 BCA has been supplying quality training programs and support to the heavy-duty trucking and agricultural markets. BCA is a full-service training company offering a wide variety of customized training solutions:

  • eLearning Development
  • Workbook Programs
  • Classroom Courses
  • Video Production and Editing
  • Learning Management Systems Administration

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Burgio, Cooney & Associates

HIVE Quick Response
A mobile app that simplifies the service request process

Steve Ross (, President of HIVE Quick Response is an expert in making field service calls more accurate, easier, and faster. Improving technician efficiency is a significant challenge in most dealerships. HIVE Quick Response technology simplifies the service request process and improves the first-time job completion rate by up to 60%. Anyone on the dealer team will be able to quickly, and easily, gives technicians all the details they need before showing up so they can complete the repair on the first call.

HIVE Quick Response is a game-changing cloud-based technology that simplifies the service call process by streamlining the partnership between the dealer and the customer. Not only can customers place a service call with a few clicks within a mobile app, but your dispatch and technician will gain access to all the vital unit data they need to get the unit back up and productive on the first visit.

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Learning without Scars
Online training courses to improve parts and service departments

Ron Slee (, Owner of Learning Without Scars (LWS) with decades of industry experience has developed an extensive catalog of relevant classes and job function training. For example, LWS supports six different Parts Department employee categories with 36 individual courses. And, also in the Service Department, six different positions are supported with 36 individual courses. Overall, LSW has eighteen job function skills assessments and 108 subject-specific classes available today.

Learning Without Scars, an IACET (International Accreditors for Continuing Education and Training) Approved Education Provider, has developed specialized, job function-based online training classes, seminars, and webinars. These courses are designed for manufacturers, dealers, associations, and specialized service business in the construction equipment, light industrial, on-highway, engine, and agricultural industries. LWS provides Internet Based employee development which is aimed at improving dealer parts and service operations through qualified people that are knowledgeable in using operational metrics and current market and operational best practice methods. LWS offers eighteen Job Function Skills Assessments and one hundred and eight Subject Specific Classes available today. These courses and assessments cover the majority of job functions and leadership roles within the Capital Goods Industry and are all designed with the highest of standards. We also offer a range of Lectures by University Professors and Teachers.

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Winsby Inc.
Marketing services that drive growth

Winsby, Inc. provides a comprehensive variety of dealer marketing services that have been proven to bring in new customers, increase how often your customers buy, and keep these customers purchasing from you for a much longer term. Monthly emails, calling customers and prospects, customer satisfaction surveys, websites, social media posts, website development, real-time performance dashboards, and dealer customer transaction tracking are just some of their highly effective and affordable marketing services.

Winsby has been working with manufacturers, distributors, and service providers to help them grow their businesses for over 15 years. They drive growth by identifying prospects that look like your customers and contacting them to find out who the decision makers are, then sending emails to prospects and to customers to remind them to purchase, so they increase their purchase frequency. They conduct customer satisfaction surveys by phone to identify issues quickly, so your customer retention increases. They also provide a complete range of marketing services, including everything from building websites and placing Google ads to developing booths and materials for tradeshows. Winsby often functions as the marketing department for their clients, with every need handled by their staff of writers, designers, callers, list experts, and programmers.

Contact Debbie Frakes (, Managing Director, to start growing quickly.

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