Achieving Machinery Dealer Management Excellence

Text Highlights:
  • Full curriculum and self-study guide to The Master’s Program in Dealer Management
  • Complete assessment of Performance Benchmarks and World-Class Best Practices In Each Revenue Center.
  • Reading and discussion Assignments from all 8 books in the series.
  • Suggested guidelines to structure a Personal Growth and Development Program.
  • New Insights into Information Technology, Marketing Automation and Omni-Channel Marketing.
  • Thirteen new chapters on “Ideas You Can Use In Product Support Management.”
  • Twenty new chapters on “Ideas You Can Use In Dealer Strategy, Marketing and Sales Management.”
  • “How do we” responses to readers of The McDonald Group Machinery Dealer Management Newsletter.

Please Note: Self-study assignments and readings reference specific content in the entire 8 volumes. For optimum learning experience, all eight books are required.


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