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The McDonald Group’s dealer development training programs are fun, highly participative, and extremely effective at improving dealer market share, cash flow, profitability, customer service and retention. Our programs are tailored to meet the needs of your dealer operations.

We help solve dealer training and development problems in:

  • New Equipment Sales Management
  • Used Equipment Management
  • Service Management
  • Rental Management
  • Customer Service and Retention
  • Parts Management
Equipment Dealer Training Is the Key to Success

A recent Arthur Andersen study found that one key characteristic of small to midsize businesses that achieved over 10% revenue growth each year was employee training. In this survey, fast-growing, profitable companies invested 3.4% of revenues in employee training, 26.4% more than slower growing, less profitable firms.

In the emerging knowledge economy, your team members at every level need to develop new knowledge and pursue their ideas as far as they can go. The leadership role of dealer management is to create an environment that allows workers to increase this knowledge for the benefit of the entire business.

Our Dealer and OEM Field Management Training

For nearly four decades The McDonald Group Institute for Dealer Development has developed and presented over 2,500 machinery dealer management workshops and seminars in the construction equipment, forklift, heavy-duty truck, and industrial machinery industries.

Dealer Management Workshops

Classroom Training

Master’s Program in Machinery Dealer Management
The very best industry-specific machinery and aftermarket sales and operations improvement workshop for Company Executives, Branch Managers, Department Managers, and Financial Managers to help improve profitability, market share, and cash flow, sharpen teamwork, and build management problem-solving skills. We recommend the entire management team participate in this highly interactive program, working together toward overall improvement in each revenue center.

The McDonald Group, Inc. now has Certified Instructors in North America and Europe, providing dealer training support on a global basis.

Dealer Management Workshops

Instructor-Led Distance Learning Program

Master’s Program in Machinery Dealer Management
The 14 module Distance Learning Program is a private, personalized development program designed for senior machinery dealer executives and managers. Participants work with their Instructor following a study curriculum designed to meet their specific dealer management needs. A Certificate in Machinery Dealer Management will be awarded upon successful completion of all course requirements. Mr. McDonald will work personally with each participant on assignment reviews, discussion sessions, and study. Video conference sessions enable each participant to receive private coaching on coursework as needed.

OEM Regional Management Workshops

Classroom Training • Instructor-Led Distance Learning

The OEM Regional Management Workshops build on the Dealer Master’s Program in Dealer Management. The OEM program features modules on how to best utilize Eight Crucial Dealer Development Tools and how to effectively Build an Optimum Manufacturer-Dealer Partnership. OEM Regional Managers throughout the world have found this course to be helpful and relevant to their dealer development efforts.

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