The McDonald Group offers a variety of dealer development tools that help clients expand their customer bases, improve profitability, and find solutions for dealer sales and operations challenges. From marketing and business strategy to specific profit building methods to step by step guidebooks, we provide what your equipment business needs to grow and thrive.

25 Profit Building Tools

This book combines seven critical ideas and 25 tools that will help you build profits in each dealer revenue center. It covers how equipment dealers can put the rapid advancements in information technology to work for their businesses in the areas of technician productivity, building customer profiles, and quantitative performance benchmarks.

OEM Regional Manager’s Guide for Dealer Development

The OEM Regional Manager’s Guide is a comprehensive handbook that helps OEMs cultivate and improve productive dealer relationships, recruit new dealers, and includes eight strategies they can use to further develop their dealers. It highlights three OEM dealer development case histories, so you see how the ideas and methods are put into practice in the real world.

Dealer Problem Solving Handbook

The Dealer Problem Solving Handbook covers how to find solutions to challenges in each dealer revenue center: new equipment, used equipment, rentals, service, parts, and dealer ownership. It guides you through overall strategy and ground level tactics to help you improve the health and profitability of your business.

Equipment dealer marketing and business strategy

Tools that assist dealers with identifying which markets they should be targeting, what products to push, which sales channels are best, and how much time and money is necessary to commit. They can build a complete plan to best use scarce and costly resources to achieve business goals.