Powerful Ways to Strengthen Your Machinery Dealer Business

Text Highlights:

• Walter J. McDonald has selected and organized 50 of his most highly-acclaimed Newsletter articles in four sections: Dealer Executive Issues, Product Support Management Issues, Sales and Sales Management Issues, and a new section – Strategic Dealer Resources.
• This immensely useful book is a 450+ page portfolio of practical, field-proven management policies and procedures essential for the survival and profitable growth of each Revenue Center in a machinery dealership.
• Absorption Rate components are explored, identifying best ways to make significant improvements. Latest IT applications to improve dealer marketing and strengthen customer retention are examined. Also featured is a useful step-by-step guide to building your profit future.
• Designed as a management reader, this is your industry-specific guide to improving market share, profitability, cash flow and customer retention in your machinery dealership.