The mission of The McDonald Group, Inc. is to help clients improve marketing effectiveness and operations profitability. We strive to maintain state-of-the-art expertise in four critical areas:
Aftermarket product support
For more than forty-five years we have worked to establish expertise in issues related to profitable, effective Aftermarket Product Support. Professional dealer parts and service management and even customer service is often a neglected stepchild in many dealer organizations.
We approach professional aftermarket management by providing tools and techniques essential to move from “transaction management” to “profitable business center management.” This move helps transform these departmental managers to integral participants on the Dealer Principal’s leadership team. Concerns are for current and useful cost-justified methods to improve people and resource productivity, design more effective marketing and sales programs, and create a roadmap to retain and build more profitable, long-term customer relationships. See more details on our Executive Program in Machinery Dealer Development page.
Executive education and development
Although virtually every McDonald Group project provides an element of executive learning, our significant strengths are in the development and presentation of customized management training workshops and seminars. Since 1975 Walter McDonald has created and conducted over 2,650 Dealer training sessions. We assist clients in identifying their crucial performance issues and work with them to determine if there is an appropriate training solution.
A unique capability of The McDonald Group, Inc. is our ability to structure training effectiveness measurements within the curriculum design to help ensure clients optimize the return on their training investment. We are now offering a comprehensive, private, personalized distance learning management development program, The Executive Program in Machinery Dealer Development. See more details on our Executive Program in Machinery Dealer Development page.
Marketing, technology and business strategy
Our strategy work begins with expertise in traditional market research, market and channel assessments, and customer perception study methodologies. In addition, we have a strong worldwide background in information technology management, customer satisfaction evaluations and competitive benchmarking.
We utilize our highly effective McDonald Group management discussion leadership techniques to help client managers assess the findings and implications of our studies. Then, we help build an appropriate strategic response or remedial action plan. Over the years we have developed a substantial list of “blue chip” client case histories and references. See more details on our Strategy page.