The Lift Truck Industry is offering great opportunities to people who possess technical abilities. Not surprisingly, technicians are the backbone of this industry. We see great demand for specialists competent to deal with technical challenges. And, there is always a demand for new talent entering the field. However, during the past 35 years, the focus… Continue reading New Insights into Technician Recruitment

It’s a jungle out there and we’re in an economic battle for survival! The equipment and machinery dealer who gets and keeps the most profitable customers survives and prospers. But, how does he win? Fortunately, there is an elusive but highly- effective winning strategy available. There is a far more powerful and effective business development… Continue reading 21 Gorilla Marketing Ideas for Equipment Dealers

Have you ever considered signing up for a camera safari in Tanzania East Africa? It’s famous for large numbers of big game species at home on the sweeping Serengeti plains! Just think about it. This is the classic tented safari made famous by such adventurers as Ernest Hemingway and Teddy Roosevelt. Here you are, arriving… Continue reading Photo Shoot on the Serengeti

It wasn’t many years ago that a large percentage of machinery dealers focused primarily on selling new equipment. But, with the advent of competitive pressures from more successful dealers who began adopting best practices, performance metrics and a customer-focused approach, the machinery distribution business changed dramatically. The primary shift was the recognition that strong aftermarket… Continue reading Successful Technician Recruiting: 10 Field-Proven Techniques that Work

Dealer Principals aspiring to be a top 10% performer in their class must look beyond the historical scoreboards of the P&L and Balance Sheet to optimize their business. In order to optimize dealership performance and achieve financial prosperity, highly successful dealers are exploiting the Four Dimensions of Dealer Development: Markets, Customers, Operations and Management. Markets… Continue reading Four Dimensions of Dealer Development

Researched and Presented byWalter J. McDonald, President The McDonald Group, Inc. walt@mcdonaldgroupinc.com • www.mcdonaldgroupinc.com The customized development program designed for machinery OEM customer contact managers and senior distributor/dealer executives and managers. This is the OEM Curriculum Track. A Certificate in Machinery Dealer Development will be awarded upon successful completion of all course and study requirements.… Continue reading Executive Program in Machinery Dealer Development

Unless you’ve spent the last year on another planet, you must know that many Dealer Principals are extremely unhappy with their current sales rep performance. A company owner just told me, quote, “These guys are fat, dumb and happy. They simply have not adjusted to the new market realities. They are waiting for the phone… Continue reading Sales Rep Confidential: AreYou A Dinosaur?

A Practical Guide that Works Industrial equipment industry customers today are demanding both product quality AND quality aftermarket parts and service support. By the end of the last decade, most equipment manufacturers have learned how to delivery quality products. From forklifts to excavators and conveyors, the machinery industry produces the highly reliable products end user… Continue reading Product Support: a Barrier to Competition

I attended a sales / product training meeting several years ago where customers using competitive equipment were part of a panel taking questions from our sales team. One question posed was, “how often should a sales rep call on you?” The response was classic and one that hit home. “You can call on me every… Continue reading Participation rate and market share

Service and Parts Managers Say, “Burnout Is Their Number One Obstacle to Top Performance.” A sinister force in our industry today is cutting down many excellent employees in their prime. The hidden problem is service and parts management BURNOUT! Many dealer executives tell me the expected time on the job for Service Managers or Parts… Continue reading A Dirty Industry Secret:Service Management and Parts Management Burnout