Customer Retention by the Numbers

Machinery dealers know it is far more expensive to find new customers than to keep the ones they have. Yet, relatively few have formal programs to KEEP THE CUSTOMER. The cornerstone to Customer Retention is a good service-level monitoring effort. Once the entire organization is focused on providing excellence in customer support, a program to… Continue reading Customer Retention by the Numbers

Guiding Principles

WHAT DOES IT TAKE TO SUCCESSFULLY COMPETE IN TODAY’S MACHINERY RETAIL BUSINESS? HERE ARE THE AREAS THAT ARE ESSENTIAL TO YOUR SUCCESS. Data Analytics for Sales and Marketing StrategyThe typical machinery dealer has only 10% of customer emails and less than 75% of customer phone numbers available for sales, service and marketing programs. And, overall,… Continue reading Guiding Principles

Successful Branch Operations: How to Make a New Start-up Service Center Profitable

Equipment Dealer Principals tell me, “Successfully setting up and managing a profitable remote start-up branch service and parts operation is one of the most difficult aspects of the equipment distribution business.” What is the Overall Strategic Objective for a New Service and Parts Branch Operations? What does a highly successful start-up branch look like? What… Continue reading Successful Branch Operations: How to Make a New Start-up Service Center Profitable

Returns on Digital Investments

Digital Transformation Digital transformation has become a popular business term and activity. These changes require a willingness to unlearn the old ways and learn the new ways of doing business in a ‘being digital’ world. Dealerships usually adopt digital to do the things they already do, only better, faster, easier, and cheaper. Thereby, digitization increases… Continue reading Returns on Digital Investments

How Do We?

Machinery dealers today focus on improving profitability, cash flow, market share, andcustomer service and retention. Because machinery distribution is such a complex business, this can be a daunting challenge. A machinery dealership is really five or six very different businesses, often loosely connected by an information system. So, what is the best way to look… Continue reading How Do We?

Guiding Principles

What Does It Take to Successfully Compete in Today’s Machinery Distribution Business? Here Are Four Areas That Are Essential to Your Success. Data Analytics for Sales and Marketing Strategy Over the past decade there has been extensive research conducted on machinery business end- user customer relationships. A key finding was the discovery of which aspects… Continue reading Guiding Principles

Strategic Thinking for Dealers

STRATEGY answers the question where and how does “the general” (dealer ownership) position their scarce and costly resources? Your overall Strategy includes the fundamental set of decisions that must be made and made properly for the dealership to survive and prosper. A Proper Strategy enables the Dealer to achieve business objectives with greatest efficiency at… Continue reading Strategic Thinking for Dealers

Building Machinery Dealer Market Share:20 Essential Components of Success

In my 7-volume Master’s Program book set, and in these Newsletters, we have been discussing useful and highly effective tools to build machinery market share. In this article, we summarize and prioritize essential market share building tools to help you achieve a dynamite 2021. Gaining equipment market share requires a lot more than just having… Continue reading Building Machinery Dealer Market Share:20 Essential Components of Success