Equipment Dealer Principals tell me, “Successfully setting up and managing a profitable remote start-up branch service and parts operation is one of the most difficult aspects of the equipment distribution business.” What is the Overall Strategic Objective for a New Service and Parts Branch Operations? What does a highly successful start-up branch look like? What… Continue reading Successful Branch Operations: How to Make a New Start-up Service Center Profitable

Digital Transformation Digital transformation has become a popular business term and activity. These changes require a willingness to unlearn the old ways and learn the new ways of doing business in a ‘being digital’ world. Dealerships usually adopt digital to do the things they already do, only better, faster, easier, and cheaper. Thereby, digitization increases… Continue reading Returns on Digital Investments

Machinery dealers today focus on improving profitability, cash flow, market share, andcustomer service and retention. Because machinery distribution is such a complex business, this can be a daunting challenge. A machinery dealership is really five or six very different businesses, often loosely connected by an information system. So, what is the best way to look… Continue reading How Do We?

What Does It Take to Successfully Compete in Today’s Machinery Distribution Business? Here Are Four Areas That Are Essential to Your Success. Data Analytics for Sales and Marketing Strategy Over the past decade there has been extensive research conducted on machinery business end- user customer relationships. A key finding was the discovery of which aspects… Continue reading Guiding Principles

STRATEGY answers the question where and how does “the general” (dealer ownership) position their scarce and costly resources? Your overall Strategy includes the fundamental set of decisions that must be made and made properly for the dealership to survive and prosper. A Proper Strategy enables the Dealer to achieve business objectives with greatest efficiency at… Continue reading Strategic Thinking for Dealers

Where are your equipment sales going to come from next year? Today, there are exciting NEW tools that help you identify a very large percentage of these potential sales way before they happen. The machinery and equipment industries have changed significantly since we were given a price book, shown how the machine worked and were… Continue reading Dynamite Tools to Build Deal Visibility

In my 7-volume Master’s Program book set, and in these Newsletters, we have been discussing useful and highly effective tools to build machinery market share. In this article, we summarize and prioritize essential market share building tools to help you achieve a dynamite 2021. Gaining equipment market share requires a lot more than just having… Continue reading Building Machinery Dealer Market Share:20 Essential Components of Success

The sharp end of the stick. The lightning rod. The business end of the OEM. However you choose to describe the role of the OEM Regional Manager, their importance in the mutual success of the dealer and OEM is indisputable. The role of OEM regional manager is not an easy one, and success is anything… Continue reading About Dealer Development:The OEM Regional Manager’s Guide

From initial planning to analyzing the results Marketing seems simple: you’re just spreading the word about your company, right? That doesn’t take much skill, right? Wrong and wrong. Marketing requires more than just putting together an email or writing an ad. Marketing is a nuanced, multifaceted process that can overwhelm even the most successful business… Continue reading The 6 Basics You Need for Successful Marketing

One of the most frustrating and costly problems in a machinery dealership is multiple visits to a field service account before the problem is fixed. The technician drives 2.25 hours to the site, finds that he doesn’t have the right part(s), so he drives 2.25 hours back to the dealership, hopefully gets the right part(s)… Continue reading Right Part First Trip: Improving Field Service Technician Productivity